Friday, October 15, 2010

Pacifica Elementary School District Candidates - Meet Richard Faust

Text and picture from Pacifica Tribune online 10/14/10.

The Pacifica Tribune sent questionnaires to all four Pacifica School District Board candidates. Their responses are published in their entirety.

1. What is your background, training and experience that qualifies you to manage the affairs of the Pacifica School District.?Please include your occupation and any personal information you would like to share. Why are you running?  I have been a firefighter/paramedic for San Francisco for 16 years. Have lived in Pacifica since 1999 and had children in the public school system in Pacifica for the last eight years. I have been a member of the Ocean Shore PTO executive board for seven years and have served in various roles including president and vice president. During that time I have worked with the school budget to make sure that sustainable programs and policies have been put in place that will carry the school and the PTO forward for the next generation. I worked with the various groups crafting the strategic plan for the school and guided its passage through the board. I worked to help establish a Family Emergency Fund to help families in crisis and a field trip scholarship fund to ensure that all children would be able to attend field trips regardless of ability to pay. I also helped establish a means for all children and families, including those in the County and Special Day classes, to be able to be a part of our community and participate in all school events. I now hope to bring my energy and enthusiasm along with many of these same ideals to the district.

2.  How can we make sure that positions that are eliminated, when brought back, will be filled by those who have lost their jobs in the district?
One of the greatest assets we in the school district have are the employees. These are the people that we are tasking with the care and nurturing of our children. It is our responsibility as a district to ensure that we support our employees. Besides being employees, many of these people are parents in our schools and members of our community. At times the school board has been forced to eliminate positions, but when the board is able to hire people back, it makes obvious sense to look to the people that had previously been laid off. This is also a cost saving for the district in that these people have already completed the necessary background checks, etc., that are required for employment.

3.  What would you consider unwise parcel tax expenditures? An unwise parcel tax expenditure would be any expense other than what the parcel tax was originally designed for. The money from the parcel tax is a gift that has been entrusted to the school board by the public. The board in return needs to make sure that money is spent wisely and not used for any purpose other than those intended.

4.  What are the major issues facing the Pacifica School District? The most pressing issue at this time is obviously the budget. In addition to dealing with lack of support at the state level, the district will continue to need to look at alternate sources of revenue. Some of that can be accomplished through means already under way, ie. leasing of surplus property, grant writing, etc. Another large part of it will be in educating the public about the need for things like parcel taxes to support our schools. The current parcel tax will expire in a few years and the district will need to pursue another one.

Posted by Kathy Meeh

Pacifica Elementary School District Candidates - Meet Kalimah Salahuddin

Text and picture from online  Pacifica Tribune online 10/14/10.

The Pacifica Tribune sent questionnaires to all four Pacifica School District Board candidates. Their responses are published in their entirety.

1. What is your background, training and experience that qualifies you to manage the affairs of the Pacifica School District.?Please include your occupation and any personal information you would like to share. Why are you running?  I am running because I am passionate about our public education system. Education is the great equalizer between the races, between the classes. And we are allowing the State of California to slowly destroy what was once the greatest public education system in the nation. Our children deserve better than what the State is providing. That is why I am proud to live in Pacifica. As a community we have come together to pass the parcel tax, the PTAs and PTOs have worked so hard to fill in the gaps left by the budget and the Pacifica Education Foundation has kept the educational process moving forward with the hiring of a 21st Century Learning Coach. With the changing times it is not enough to learn your ABCs and 123s. You have to be able to fit into a global economy to be successful. This is why I volunteer as a member of the Sunset Ridge PTA even though my own children have now moved on to Ingrid B Lacy and El Camino High School. This is why I founded Saving Pacifica Schools, a political action committee that lobbies on behalf of our District at the local and State level, and this is why I would like to become a member of the Pacifica School Board. To continue to fight for what we have all worked so hard to preserve, a quality education for all children in our city.have to be able to fit into a global economy to be successful.

2.  How can we make sure that positions that are eliminated, when brought back, will be filled by those who have lost their jobs in the district?  The budget is an ongoing issue. Every year the District has been forced to make cuts and we can no longer keep those cuts out of the classroom. I believe contracts require the District to offer any reinstated position first to those that were laid off. Children thrive on stability and continuity. We want to make sure that we continue to provide a safe and familiar place to educate our students even in tough financial times. So making sure that we bring back teachers and staff that were laid off is a priority.

3.  What would you consider unwise parcel tax expenditures?  First I would like to thank the citizens of Pacifica for passing the parcel tax. The District would be bankrupt now without those funds. Any expenditure made that does not fall into the guidelines for which the parcel tax was passed would be unwise. We want to make sure that our community feels that it made the correct decision in choosing to invest in our children's education, the future of Pacifica.

4.  What are the major issues facing the Pacifica School District?  The budget is an ongoing issue. The State is no where near fixing its fiscal woes, and cuts will have to be made. The current board, teachers, staff and administrators have done an excellent job in maintaining the level of education in the ongoing budget crisis. I want to continue working collaboratively with our PTA/Os, community and neighboring school districts in trying to find creative ways to continue this trend. On the other hand, we can only hold this together for so long. That is why I will continue to lobby and educate our local and State legislature to end the cuts and adequately fund public education. The other issue that is very important to me is Special Education. We have come a long way in providing a comprehensive program for all students regardless of mental or physical capacity. We still have work to do. Students in special education are the last group in America to suffer imposed segregation. They are transported in separate buses and they are educated in separate buildings away from the rest of the student population. There are schools in Pacifica, such as Ocean Shore, that have great inclusion programs. Still, the decision on inclusion for students with disabilities is left up to each individual school. This practice does a disservice to both sets of students. Part of a well-rounded education is learning how to work and live with people with differences. If elected I would like to work on a Strategic Plan that incorporates inclusion district wide. As a mother of a son with autism this is a very personal issue for me.

Posted by Kathy Meeh

Pacifica Elementary School District Candidates - Meet Joan Weideman

Text and picture from Pacifica Tribune online 10/14/10.

The Pacifica Tribune sent questionnaires to all four Pacifica School District Board candidates. Their responses are published in their entirety.

1. What is your background, training and experience that qualifies you to manage the affairs of the Pacifica School District.?Please include your occupation and any personal information you would like to share. Why are you running?  My qualifications include my successful track record serving on our school board, over 12 years as a volunteer supporting education in Pacifica, and skills I developed in management roles at Macy's. Through the great team work of school board members, administration, teachers, support personnel and parents, all schools in our district now have API (Academic Performance Index) of over 800, high performing by State standards. I have strongly supported our partnerships with local non-profits that bring resources into our schools: Our Parent Teacher Organizations (PTO), Rob Schneider Music Foundation, Pacifica School Volunteers, Spindrift School of Performing Arts,and Sanchez Art Center. I provided leadership in the Measure N campaign, which is providing crucial funding in the face of repeated budget cuts from the State. I encouraged the development of the Pacifica Education Foundation which has raised the money to launch a 21st Century learning skills program. I began working for education as a volunteer in my son's school, both in the classroom and in several PTO jobs, and serve on the board for Pacifica School Volunteers, supporting community volunteers helping kids in classrooms across Pacifica. At Macy's, I successfully managed personnel, budgets, and developed policies and procedures at the corporate level. I want to continue my work to make the school district the best it can be. My focus for the next four years will be to wisely allocate limited resources to not only maintain our educational programs but also continue to improve programs. I will continue to search for and secure additional resources to improve the educational environment and mitigate State budget cuts. I will continue to advocate at the County and State level to protect education. I will ensure that the buildings are maintained. I look forward to working with school staff and the community to ensure that our schools offer the every best education to every child.
2.  How can we make sure that positions that are eliminated, when brought back, will be filled by those who have lost their jobs in the district?   I really value the great teachers and staff in this district. It is through their hard work that we offer such a high quality education with a very limited budget. It's been painful to lose such great people as the State has cut our funding year after year. The Pacifica School District has had to make cuts every year since I have been on the board (2002), because of inadequate funding from the State. Once a job is cut, it is gone, unless we get money from a source other than the State. We have been given some temporary additional funding from the community and from the Federal stimulus money. We reached out to people who had lost their jobs and rehired them.

3.  What would you consider unwise parcel tax expenditures?  Any expenditure that is not provided for in the ballot language is unacceptable. I've been vigilant in my role on the school board making sure the money goes to the classroom. The Ballot Measure Language was: "To protect local elementary and middle schools from state budget cuts, maintain high quality education, preserve small class sizes, attract and retain qualified teachers, protect vital academic programs, and maintain classroom and school facilities, shall the Pacifica School District levy a temporary parcel tax of $96/ year for five years, with independent citizen oversight, an exemption for senior citizens, no funds used for administrator salaries and all funds staying in this community to promote student achievement." This year, the parcel tax was spent to retain 10-12 teachers (class size in K-3 is 1:24, many other districts are higher), retain the IBL Middle School counselor, hire a counselor for middle school students in K-8 schools and provide professional development for teachers in mathematics. All of these expenditures fulfill our commitment to the community to protect local schools from state budget cuts and maintain high quality education.

4.  What are the major issues facing the Pacifica School District?  Pacifica School District spends its money wisely to provide a top quality education to all students. Even though Pacifica School District is funded in the bottom 11 percent in the state, all our schools are high performing. Over the last 12 years, the district has addressed many major issues. The disparity between schools has almost been eliminated. In 1999, the gap between the highest and lowest performing schools was 214 (API) points. This year the gap is only 51 points. The special education program has been improved while reducing per student costs. All schools were fully modernized on time and on budget. The district has run efficiently and effectively. However, the current financial crisis and dysfunction of our state government is hampering us. The major issue facing our district is the dysfunction of our state government: inability to pass a timely budget that addresses both short and long term financial issues; delay in sending appropriated funds to our district; increasing state and federal mandates, laws and regulations that put a huge administrative burden on the district and hamstring our ability to make decisions at the local level to meet the needs of our community, and overall inadequate funding for education. I want to continue to serve on the school board to provide leadership to move our district forward while addressing issues both at the state and local level.

Posted by Kathy Meeh

Thursday, October 14, 2010

Tonight, 8:30-8:35 pm (10/14/10) city council candidates forum


The Chamber of Commerce city council candidates forum (10/14/10) will be shown on Channel 26, www.pct26.com tonight about 8:30-8:35pm according to the station. The forum occurred yesterday (10/13/10) at City Council Chambers and did not stream live at that time.  It will also replay with prior candidate forums Saturday.

What's of interest with the forum is that its a "mock city council meeting format". Apparently Mayor Sue Digre defended the record of the incumbents, not well. And there was at least one very funny question.  Councilmember Vreeland was absent again (this time "car trouble").

This is another opportunity to better know the candidates-- go for it.

Posted by Kathy Meeh
 

Wednesday, October 13, 2010

San Mateo Daily Journal: Local races get negative, weird

October 13, 2010, 01:50 AM By Jon Mays

The gloves sure are off in this local election season. Not only did county treasurer-tax collector candidate Dave Mandelkern send out a hit piece mailer this weekend about opponent Sandie Arnott’s involvement in the $155 million Lehman Brothers loss, but District Three supervisor candidate April Vargas delivered an e-mail missive stating that opponent Don Horsley was endorsed by the San Mateo County Tea Party, an endorsement he didn’t want.

First, the Mandelkern piece. Arnott had previously stated that Mandelkern was a gentleman in the primary election when they both faced off against investment advisor Richard Guilbault and former Burlingame mayor Joe Galligan and that she was, “glad he joined her as the top vote getter in June” because of his previous civility. Galligan and Guilbault had both taken swipes at Arnott and her office for the pool losses caused by the Lehman Brothers bankruptcy and websites were even devoted to denouncing her qualifications.

The piece voters received this past weekend pulled no punches with its banner phrase, “Does Deputy Treasurer Sandie Arnott deserve a promotion?” along with newspaper quotes about the loss and her reactions.

We can all agree that the loss was deplorable, but Arnott’s previous role in the office was in the tax collector side watching retiring treasurer/tax collector Lee Buffington make the decisions.

Arnott points out that office’s investments are overall strong, even with the loss. Still, the large-scale loss stung and Mandelkern has no problem laying it out as the primary campaign issue and painting Arnott as the poster child. In fact, he never said he wouldn’t.

Will Arnott still consider him a gentleman? Probably not. Will the hardball tactic work? In what would normally be a quiet race, maybe.

In the District Three supervisor race, the San Mateo County Tea Party is suddenly relevant.

After learning Horsley was endorsed by the group (along with Mandelkern), the former sheriff’s campaign promptly demanded a retraction and said Horsley had asked to be removed from the webpage. Turns out Vargas sent out a cached version of the site before Horsley’s name was removed. It now says “vote AGAINST April Vargas” but retains the endorsement of Mandelkern.

For his part, Mandelkern said the endorsement was news to him since he is supported by the Democratic Party, never met with the group and that the Tea Party is not his political taste. However, he said, “it confirms that across the political spectrum, people want prudent investment of their tax dollars and a change of leadership at the county treasurer’s office.”

Read more...

Submitted by Mark Stechbart

Tuesday, October 12, 2010

The Money And Contributors Behind Pacifica City Council Race - Pacifica, CA Patch

 
 
http://pacifica.patch.com/articles/the-money-behind-the-pacifica-city-council-race

Submitted by Lionel Emde

City Council candidate interviews on Wavelength


By Ian Butler

* Susan and Jim cancelled, so here is the revised schedule

On November 2nd, Pacifica has an important election coming up with several local issues to be decided. In addition to Term Limits, the Transit Occupancy Tax, Water Board and School Board races, Measure P, and a County Supervisors runoff, we have 9 candidates vying for 3 City Council seats.

With such a crowded field, the candidates will have limited opportunity to make an impression on the voters, so I offered each an appearance on Wavelength, the show that I produce on PCT, for one-on-one interviews.  Due to busy campaign schedules, 4 of the 9 candidates were available for taping.

The interviews were informal and unscripted, intended as a chance to get to know the candidates and their plans for Pacifica’s future. Two of them, Leo Leon and Tom Clifford, were taped last month and have already aired. This month I interviewed Heather Tanner and Sue Digre.

There will be several other candidate forums between now and Election Day, and each provides an important piece of the puzzle. It is my hope that these interviews will help complete the picture.

Revised PCT 26 broadcast schedule (all times PM):

Heather Tanner: Tues Oct 12th at 8:30; Mon Oct 18th at 6:30; Tues Oct 26th at 8:30
Sue Digre: Tues Oct 19th at 8:30; Mon Oct 25th at 6:30: Mon Nov 1st at 6:30

In addition, all 4 interviews will air consecutively starting at 4:00 Saturday, October 30th. (Pacifica Community Television (PCT) can be viewed on Comcast Cable 26 or online  at PCT26.com.)

Also, Matt Levie has kindly posted the interviews on Vimeo for on-demand streaming at:
http://vimeo.com/channels/wavelength.

Monday, October 11, 2010

Don't fergit: Barbara Arietta Campaign Kickoff Par-tay


Speaking of trash.... Eco-friendly compostable bag from hell


The "noise pollution" chip bag is almost gone, life will be better now.

Although the Sun Chips earth saving 100% compostable packaging has been on store shelves more than one year, my first encounter with this "noise pollution" bag occurred last week.  Upon handling this bag generates an estimated 61-65 decibels (dB) of noise, for one small bag that's a lot of noise.

Isn't it ironic, humans can find a possible earth like planet 20 light years away in space, but have yet to design a noiseless, compostable chips bag?  The compromise:  Sun Chips will continue the noisy compostable bag only with their "original" chips, while other yummy flavors such as "French Onion" and

"Harvest Cheese" will revert to non-compostable bags to become trash-- consider this "heads up" for some of you.  Meantime, if you love original Sun Chips, you might want to invest in ear plugs, or turn the music up. 

Treehugger.com 10/5/2010
has presented a comprehensive article.  Even so its hard to understand why after testing, Frito Lay (parent company of Sun Chips) thought the merits of a 100% compostable bag would outweigh the negative of awkward and distracting noise to humans.  In consumer protest I did the unthinkable, threw this bag in the trash. 

Posted by Kathy Meeh

Saturday, October 9, 2010

Evil Oakland resident Brent Plater still trying to force Pacifica and SF to pay for his Frog & Snake Preserve

 
*Removed at request of original poster.

Tom Clifford wants your vote!


Submitted by "The Man" himself

*Editor's note: Tom didn't have to pay to have this posted, nor do any other candidates who want to send in campaign ads.

Oct. 11, 2010 Pacifica City Council Meeting Agenda


http://www.cityofpacifica.org/civica/filebank/blobdload.asp?BlobID=3998

Submitted by Jim Alex

City Council Candidates - Meet Susan Vellone


Text and picture from online  Pacifica Tribune Questions (Part 2), 10/6/10.


The Pacifica Tribune sent questionnaires to all nine City Council candidates. Eight of the nine responded to the following six questions. Their responses are published in their entirety. This is the second of two parts with responses from Susan Vellone, Heather Tanner, Sue Digre and Barbara Arietta. The responses from Tom Clifford, William "Leo" Leon, Len W. Stone and Jim Vreeland appeared online (9/30/10).  

1.  What is your background, training and experience that qualifies you to manage the affairs of a city of 40,000 people. Please include your occupation and principle sources of income.  I have been a business woman in Pacifica for 30 years. I own and manage Visions Seaside Spa, a 6,000 square-foot Salon and Medical Spa with a staff of 24. I currently serve my community as President of the Pacifica Chamber of Commerce, Chamber Liaison to the GGNRA, Director on the Board of Pacificans Care and President Elect of Rotary. I work within the broad spectrum of our community, businesses, and non-profit organizations. I have lived in Pacifica for 20 years with my husband Tom Vellone, a San Francisco Police officer. I understand the importance of supporting our Emergency Services and Labor Unions. I have the business experience, personal relationships, and a loyalty to Pacifica that qualifies me for City Council.

2.  What is your position on the future use of the quarry, including the possibility of residential units.  The Quarry site is zoned for redevelopment. We need a focal point in our city that can bring much-needed retail tax revenue. Perhaps a mini Dell-Webb retirement community would be the residential focus. This could eliminate the impact of commuter traffic through the Fassler/Vallemar corridor. Future jobs could be created by soliciting Green Energy Companies to build an administrative business park. Our current federal government is throwing money at Green Technology, such as solar and wind energy. We can take advantage of this opportunity as part of our fiscal recovery. A Hotel and Convention Center would host future business. Tourism, business and housing can and should support one another.

3. For more than 20 years, Pacifica has debated a Highway 1 congestion solution. Where do you stand on the proposed expansion plan Caltrans and the Transportation Authority has presented?  The Fassler/Vallemar corridor needs to be widened. Additional turn lanes and off ramps will alleviate the congestion of commuter traffic. An excellent example is the Highway 1/ Highway 92 intersection. There are two left turn and two right turn lanes in almost every direction for maximum flow. We need to improve our signage in this part of town for retail visibility. This will give travelers unfamiliar with our Rockaway Hospitality Development Area another reason to stay and play in Pacifica.

4. What is your position on reuse of the old wastewater treatment plant and/or developing West Sharp Park as a potential downtown area? The WWTP on Palmetto Avenue should be leased to a developer which would create a constant revenue stream for our city. A Restaurant/Hotel Complex could be the anchor, attracting more businesses into this area. Sole proprietors looking for a place to invest will not take a financial risk unless the Palmetto area is improved.

5. What are your thoughts regarding the council's proposed $6 million in new taxes for 2011-12, including the proposed increase in TOT hotel tax that will appear on November's ballot. Will you actively campaign for or against these tax proposals and why?  The proposed $6 million in new taxes is over a 5-year period. City Council, Planning Commission and the Chamber of Commerce need to work together NOW to head off future parcel taxes. Our community needs to be involved, shop in Pacifica, and together we can improve our City. Tax dollars need to be spent here and not in neighboring communities.  I am not in favor of the Transient Occupancy Tax. City Council did not contact the general manager of our largest hotel, the Best Western Lighthouse, on the future intentions in raising the TOT. The management expressed that they would have been more than willing to work together. Small TOT increments could have started years ago. How many businesses raise their prices during an economic downturn? We stay competitive to maintain volume and a constant revenue flow. Will I actively campaign against the tax proposals? No. As your future Councilwoman I will be proactive, working on solutions for less future taxation on fellow Pacificans.

6. How would you solve the city's longtime budget structural deficit?  New leadership in the Pacifica Chamber of Commerce is leading the way to lessen our deficit. My first chosen task as President was to identify why Pacifica was not a member of the San Mateo Convention and Visitors Bureau, a powerful tool for promoting tourism. I was advised by their CEO that all we needed was a majority vote from our hotels to join. I coordinated Hotels, Performing Arts, and Chamber Executive Directors. We met in a City Summit to educate and communicate the benefits of membership. As a result two executive Directors collected five hotel signatures which gave us a majority vote. A letter was drafted and sent to the City Manager and Council requesting a vote to join the SMCCVB. It was unanimous. This only took two months.  With leadership and my determination, I ask for your support to bring the next generation to City Council.

Posted by Kathy Meeh

City Council Candidates - Meet Heather Tanner


Text and picture from online  Pacifica Tribune Questions (Part 2), 10/6/10.


The Pacifica Tribune sent questionnaires to all nine City Council candidates. Eight of the nine responded to the following six questions. Their responses are published in their entirety. This is the second of two parts with responses from Susan Vellone, Heather Tanner, Sue Digre and Barbara Arietta. The responses from Tom Clifford, William "Leo" Leon, Len W. Stone and Jim Vreeland appeared online (9/30/10).  

1.  What is your background, training and experience that qualifies you to manage the affairs of a city of 40,000 people. Please include your occupation and principle sources of income.  First, I think it's important to note that I am not a politician. Other than an election in high school, this is the only political campaign I have ever run. Some may find my being so new to the party difficult. I feel I am exactly what Pacifica needs. I have no preconceived notions over what our government should do, I only have ideas over what our government should do. I am not jaded, nor am I aligned with any one group. In fact, I purposefully withdrew myself from the endorsement process as I did not want to be beholden to anyone or any group's vision. The only opinions I want to endorse are of the people of Pacifica. As an attorney, I have experience in reading, interpreting and applying laws. I understand the legal consequences of actions the board has taken in the past. I have developed strategies for keeping clients out of lawsuits, which it seems this city could use. Finally, I have experience in mediating disputes to successful resolution and negotiating contracts. I know how to read a contract to insure it protects the interests of Pacifica. I am trained in conflict resolution. I believe what we need on this council are people who can bring different opinions to the table and still make decisions. Finally, I understand the urgency of our citizens who are out of work to become re-employed. I understand their sense of frustration with the lack of responsiveness of our government to this national crisis. The government may have declared the recession over, but that is news to the nearly 10% of Pacificans still struggling to find work. My goals are to bring jobs to Pacifica, while keeping interim support services going.

2.  What is your position on the future use of the quarry, including the possibility of residential units.  I understand No on L was not just about development in the quarry, but also about how the development was being handled by the developer and our council. People were concerned about the lack of accountability in the contract. The vote had nothing to do with finalizing the proposed plans, only to give the developer permission to provide housing units with the commercial development he proposed. Nothing prevented the developer from tacking the approval and completely changing everything he proposed to something a majority of the voters did not want. So, do I think a proposed development could work in the quarry? Yes, I do. I don't know that it's the best location given the physical limitations of the space. I also don't know that it's the right space to develop a business center for Pacifica. First, we have the traffic limitations. Second, we have such a beautiful area — what could be so important as to take that away — especially when we have other, more viable areas? Still, if it were deemed the best location for developing a business center, I would proceed with great care. Pacifica cares about the environment. I would not want to work with any contractor or developer that did not have a good track record for environmentally friendly policies. Any developer/contractor would need to provide proof of their record on the environment. What have they done lately?  Second, it would be grossly important to obtain public opinion — good and bad. We want Pacifica to use any development we are going to build. What do Pacificans want in a business center? What don't they want? Obviously, we will never please everyone — but, we can strive to create a business center that meets everyone in the middle. The key is balance. We must balance the needs of our community versus the wishes of our community. We cannot allow one set of desires to overtake the priorities of our community — which are, as I see them, lessening our impact on the environment and creating a long-term sustainable economy. Finally, and this might frustrate some of you, but I will not make a decision on any proposed development until I am satisfied that I have the facts in front of me. Pacifica has had enough rash decisions that have cost us dearly. We have never seen the quarry developed despite throwing lots of money towards it. We have never seen the old waste water treatment plant renovated despite throwing lots of money towards it and despite the fact that it is a health hazard. I am not against development and I am for the environment. I think we can, and must, balance those two needs in our community.

3. For more than 20 years, Pacifica has debated a Highway 1 congestion solution. Where do you stand on the proposed expansion plan Caltrans and the Transportation Authority has presented?  Anyone who has tried to commute into or out of Pacifica during commute times knows we have a congestion problem. Like it or not, to go from one end of town to the other, we have only one way out. Imagine what would happen if a major accident, spill, or other foreseeable problem happened on our highway. Imagine what the town would do if we needed to evacuate in an emergency? How would emergency vehicles get to where they were needed if everyone was headed on Highway 1? In light of what happened in San Bruno, I don't see how we cannot address this problem. The pros for a fix to the Highway 1 congestion, to me, are highly beneficial to Pacifica. First, we provide relief to the morning and afternoon commute. We also increase the ability of people outside Pacifica to come in to town for things like Fogfest. If we are going to get serious about developing a business district, then we need to make it accessible to outside funds. Right now, our town is not accessible or perceived as accessible on days of increased traffic. We cannot even begin to analyze all of the cons to see if they can be ameliorated without an EIR. Pacifica is concerned with the environment and with cost. Sometimes, we will have to spend money to save money. If we want to increase business in town, we have to provide a way for it to get here. While it may seem hard to spend money now, we need to make smart decisions about spending that will support our future. To me, anything that supports our business' ability to increase their income is a win. As for the environment, an EIR is needed before we can understand if this project can go forward without serious impact to the environment.

4. What is your position on reuse of the old wastewater treatment plant and/or developing West Sharp Park as a potential downtown area?  I am generally in favor of any business development that is intelligently planned. The planned proposal on Palmetto is beautiful, tasteful and classy and really designed to be a community gathering spot. The wastewater treatment plant would be a good anchor, and could serve as a concert venue or other entertainment provider which our town could really use. It has a lot of potential for other revenue generating events, such as festivals, parades, and performance areas. My main concern is that we do not create a business center that destroys local fixtures which have thrived in Pacifica — such as Florey's books, Mazetti's bakery, and Sav More meats. I believe we can do this by working carefully with the developer to ensure fresh businesses are brought in that would not destroy the small businesses in our town. Business development is key. A business district is key. Currently, we have business islands, without much reason for a visitor to Pacifica to visit other areas in our town. They may come here to go to Mazettis, for example, but then get back on the freeway and head back out of town. By providing a centralized location, we increase sustained traffic which captures more revenue from outside sources, supporting our business and increasing our tax base. Remember, the more income our citizens make, the more income Pacifica will have. A business district will help put Pacificans back to work.

5. What are your thoughts regarding the council's proposed $6 million in new taxes for 2011-12, including the proposed increase in TOT hotel tax that will appear on November's ballot. Will you actively campaign for or against these tax proposals and why?  I do not support the TOT tax. The plan, in my opinion, is short-sighted. I believe government should earn the tax dollars it receives from its citizens. Taxes should be based on a service or benefit provided to the citizens, at large. Taxes for schools, utilities, public safety all have a correlation to a service that can be used by the person being taxed. Pacifica has not earned the right to tax the hotel owners more. I understand Pacifica has a budget deficit. All the TOT tax does, besides generate revenue, is ask the hotel owners to unfairly shoulder the burden of Pacifica's problems. It offers nothing in return. If Pacifica wants to tax hotel owners more, they need to provide support to the hotel owners to increase their business. They need to make Pacifica a more attractive tourist destination. One of the reasons Pacifica hotel owners are successful in competing against San Francisco is because their rates are lower. With an increased TOT, hotel owners lose their edge over Pacifica — running them out of business. While the TOT tax may bring in short-term revenue, in the long-term, it will cause more problems. TOT will make our hotels less competitive, which will decrease business. Ultimately, the principle behind TOT is based on continued levels of business. If Pacifica cannot compete against San Francisco or SFO hotels, tax revenue will actually drop. I am less concerned about the other proposed changes. I believe changes are necessary, unfortunately. Our town has been laid off, too. We used to receive more federal and state funding which helped fund programs we are required to have, such as our school system. But funding has dwindled, if not been removed. We still have the programs, we still have obligations. We just don't have the money. My last resort would be to lay anyone off. Knowing what that feels like, I would have to believe, in good conscience, that it was the best solution to the problems presented. Asking people to reduce hours, job share or to consolidate positions where job duties overlap would be preferable. Keeping the unemployment rate down in Pacifica is key to me.

6. How would you solve the city's longtime budget structural deficit?  Pacifica needs to look hard at the decisions they have made regarding their budget and correct deficiencies so that we do not continue in the same pattern of spending without limitations. With less income, we need to have less out going. First, it seems we've spent an awful lot of money unnecessarily. There have been several questionable personnel decisions which should not reoccur. While I do believe a city has the right to fire and hire at-will, firings should be done in a fair and reasonable manner. Firings should not be conducted for political vendettas or personal issues. I won't argue the merits of these firings as I don't know what the council was told in the situation, but I will argue that they should have been handled differently.  As an attorney, I understand sometimes tough decisions have to be made regarding who can continue working for an entity, but I will say that anytime someone is fired under the allegations of serious wrongdoing, we'd better have strong evidence to support that allegation. In my experience, I can tell you that 95% of lawsuits begin with the mistreatment of one individual. We have direct evidence of that here; there have been several lawsuits in the past several years directed at the personnel decisions of our city leaders. These lawsuits cost our city large sums of money that could have been avoided with better thought out personnel decisions. Second, we spend money on things only to delay them or never see them through to fruition. For example, we spent money to contemplate the building of a biofuel station which has never been built. We've spent money on EIRs for projects not even near EIR stage. Perhaps more careful analysis of an issue is necessary before we start writing checks. We cannot spend now, think later. Third, we need to look at areas where we can trim budgets. Renegotiate labor contracts, look at our outsourced services and determine if they can be done for cheaper, and, as a last resort, make the painful decision to eliminate some positions. The more fat we can trim, even if it is very bare to the bones now, the better. Finally, we need to look at ways of drawing in revenue to our city. I know this may impact some of our citizens, but I believe it is time we looked to collecting nominal parking fees at our beaches and recreation areas. Parking fees could be used to create a job corps to help beautify our city and to pay for services we currently outsource, taking pressure off our budget. I would also look to long term plans to bring in revenue by developing a business center which would be attractive to outside funds. Finally, I'd like to see the development of a spring festival as a counterpart to Fogfest. For me, I want to know that every dollar I spend has value in return. I want to know that Pacifica is being benefited, and not just my goals. Before I vote to spend a dime for Pacifica, I want to know all the facts behind a project, whether there is public approval, whether it will generate income for our city, or whether we have a firm plan in place. We cannot continue to waste money by throwing it against a wall to see what sticks.

Posted by Kathy Meeh
 

City Council Candidates - Meet Barbara Arietta


Text and picture from online  Pacifica Tribune Questions (Part 2), 10/6/10.

The Pacifica Tribune sent questionnaires to all nine City Council candidates. Eight of the nine responded to the following six questions. Their responses are published in their entirety. This is the second of two parts with responses from Susan Vellone, Heather Tanner, Sue Digre and Barbara Arietta. The responses from Tom Clifford, William "Leo" Leon, Len W. Stone and Jim Vreeland appeared online (9/30/10).  

1.  What is your background, training and experience that qualifies you to manage the affairs of a city of 40,000 people. Please include your occupation and principle sources of income.  My background has been broad-based in a number of professional fields. I have developed many diverse skills, from a variety of disciplines, which, I believe, will serve me well in the role of City Council member, including: Mass Communications - (Network Broadcast Writer/Producer (ABC-NBC-PBS), News Correspondent and Public Relations Counsel); Contract Negotiations- (Insurance: Underwriter, Agent); Legal Adjudication - (Sr. Field Liability Claims Adjuster; San Mateo County Civil Grand Juror); Accounting and Investments - (Loans, Mutual Funds, Real Estate Agent); Tourism and Marketing (International Corporate Travel Management, Professional Meeting Planning, Special Events Production, Hotel Management); Federal Government Program Management and Operations - Western US Coordinator - Region 9, National Stockpile Program ("Top Secret Security Clearance") - General Services Administration; District Manager, United States Census (San Mateo/San Francisco Counties) - United States Department of Commerce.  I have supervised a work staff from as little as three, for a broadcast production crew, to a workforce of over 1,100, for a federal government operation. I have also had extensive training and experience in public speaking and in working with a myriad of personalities in local, county and state governmental agencies; making presentations to councils, boards, commissions, civic groups and the general public; working with all aspects of the news media; participating in legal negotiations, settlement conferences and arbitration agreements; making legal liability decisions; analyzing comprehensive financial reports; and carrying out assigned projects to their completion, while on deadlines and under pressure. My involvement in civic leadership positions is on several levels — local, county and state: Local Level: Chair of the City of Pacifica's Green Building Task Force; President of the Pacifica Democrats; Director of the Pacifica Historical Society; Director of the Pacifica Library Foundation and Chair of the Pacifica Community Coalition to Save Sharp Park Golf Course. County Level: Vice Chair of the San Mateo County Transportation Authority's Citizen's Advisory Committee (SMCTA/CAC); President-Elect of the San Mateo County Civil Grand Juror's Association and Associate Member of the San Mateo County Democratic Central Committee,). State Level: Assemblyman Jerry Hill's 19th Assembly District Appointee/Representative to the California State Democratic Central Committee and member of the California State Civil Grand Juror's Association.  I am endorsed by: Speaker Pro-Tem, Assemblywoman Fiona Ma; 19th District Assemblyman Jerry Hill; 3rd District Supervisor, Richard Gordon; San Mateo Community College District Trustee, David Mandelkern; Former San Mateo County Sheriff, Don Horsley; the San Mateo County Central Labor Council; the San Mateo County Association of REALTORS and the San Mateo County Democratic Party. Currently, I am a Public Relations/Marketing Consultant, as well as a private investor, with various sources of income, including my spouse's. I will make the City Council position a full-time job, not just a part-time participation, as Pacifica so desperately needs more full-time representatives.

2.  What is your position on the future use of the quarry, including the possibility of residential units.  The quarry has been at the center of discussion for the past 30 years. We definitely have biological issues in that area; however, I believe that we can develop it wisely, keeping in mind the protection of any sensitive habitat that is there.  Personally, I would love to see that area developed with beautiful architecture, in harmony with the natural landscapes I have always envisioned that area as a very beautiful "Carmel-like" oceanside village with enchanting shops, and winding tree-lined streets, wandering throughout the flat land and up the hillside, with restaurants offering alfresco dining, art galleries, boutique stores with, perhaps, shingles, Dutch-doors and small-paned glass windows, an arts cinema, a 21st Century Library Learning Center, a small civic center, along with mixed residential units, as well as single residential units. What a magnificent "center piece" this could be for our town.  I envision the quarry to be the potential "smart growth downtown" of the 21st century coastal village called Pacifica. And I also see the same winding, tree-lined streets leading to a low-lying 5-star hotel artistically nestled into the north-west end of the quarry's hillside.  I don't want to see any "big boxes" whatsoever! I don't want to see cheap-appearing, homogenized, mediocre storefronts or rows of boring rectangular buildings showing little or no imagination. I'm all about the beautification of this town and we now have the opportunity to re-build it beautifully with each new building being constructed and/or remodeled. I don't want this precious natural area becoming another example of modern, boring "cookie-cutter" buildings. This may be our last opportunity to build a development with a beautiful downtown central plaza worthy of the beautiful natural landscapes that surround it. It truly could be a masterpiece.  What Pacifica should be about, in the years moving forward, is green, sustainable and beautiful development, with an eye to matching the beauty of the buildings with the beauty of the land and the ocean. I consider that particular area to be a "legacy" property, a potential showcase of nature and architecture in harmony with each other, designed with buildings and creations that would not only complement, but, enhance the magnificent landscape that's already there.

3. For more than 20 years, Pacifica has debated a Highway 1 congestion solution. Where do you stand on the proposed expansion plan Caltrans and the Transportation Authority has presented?  Because of my position as Vice Chair of the San Mateo County Transportation Authority, Citizen's Advisory Committee (SMCTA/CAC) I am precluded from commenting on this as I shall be voting on this sometime next year. But, what I can say is that presently, the Draft Environmental Impact Report (DEIR) is still in progress. I have truly made no decision yet concerning this question, nor should I. There are more public hearings to be made between now and the end of next year. I am waiting for all of the information to be presented to me, before I make an informed decision on what can be done concerning this issue. For the past three and a half years I have sat on the SMCTA/CAC and now, as the Vice Chair of that body, the public has been contacting me more and more about this issue. And, because of that, I have developed quite a keen awareness of all aspects of the issues surrounding Highway 1 and what the public wants and doesn't want in regards to Highway One... Ideally, I want to have a solution that is both acceptable and beneficial to all whatever that eventually may turn out to be remains to be seen

4. What is your position on reuse of the old wastewater treatment plant and/or developing West Sharp Park as a potential downtown area?  I believe that the entire West Sharp Park commercial area and old wastewater treatment plant should be developed and/or remodeled. Again, just as in the quarry, at the site of the old waste-water treatment plant, I would like to see, perhaps, a hotel (but a small boutique one here) above street level with recessed plazas, hanging gardens and multi-levels, with street-level shops and restaurants, also offering alfresco dining at the oceanfront. And, if we could fit in a small ocean discovery center somewhere in this mix, how visitor accommodating would that be. All of these elements need to be looked at and played with when figuring out the final design. However, again, my big requirement is that it be of the most interesting and attractive architectural design in appearance and not cookie cutter, boring and monotonous "big box" buildings. After all, this is the ocean front and we are looking at the magnificent Pacific Ocean in the backdrop. Let's make what we build as provocative and beautiful in that area as what nature has provided itself. Personally, I would like to see shades of Spanish architecture in that area. As far as a downtown area, my first preference for that would be the quarry, but if and when that would happen nobody knows, so Palmetto is my next best choice and may be our only choice, as the situation develops What a wonderful area for an "Old Town" there, replete with bars, alfresco restaurants, shops and galleries, similar to what they are offering in other coastal cities. And if we could continue the enchanting architecture displayed in the design of the current "Kevin's Cottage" building, how very appealing that would be for that area. And let's have awnings. Take a look at Redwood City's restaurants and shops with awnings in their revitalized areas. What a difference it has made. What a fun area that formerly blighted area is to see now.

5. What are your thoughts regarding the council's proposed $6 million in new taxes for 2011-12, including the proposed increase in TOT hotel tax that will appear on November's ballot. Will you actively campaign for or against these tax proposals and why?  Here are my thoughts exactly. Let's take the whole 5-Year Financial Plan into consideration. The TOT hotel tax is but one element of it, but a necessary one as are restructuring the Utility Users Tax and utilizing a Public Safety Assessment Tax are And why is it so necessary to follow the recommended 5-Year Financial Plan that Pacifica has just developed? The answer is that Pacifica is at a serious economic crossroads. We are on the verge of bankruptcy and possible disincorporation because of our multi-million dollar structural deficit. And that is our number one problem - eliminating our structural deficit in order to avoid bankruptcy and disincorporation. It is uncharted territory. On Aug. 29, Half Moon Bay reported just what they think it will be for them if they don't get their proposed sales tax on the November ballot passed. It will be a loss of assets, but not of liabilities, which means that the County will take the monies coming in and leave the bills behind for the parcel owners to pay with potential liens against their parcels. It will mean that the county will take over public services. It will also mean fewer services and more charges for those same reduced services by the County personnel. As a member of the 2008-2009 Civil Grand Jury, I studied the budgets and the structural deficits of every city in this county and also that of the County itself. It was an education that money can't buy. We were looking for structural deficits in each and every city in the County. We talked to Municipal Finance Directors and City Managers all over the County in our quest to find out the truth concerning the financial health of their cities so that the cities of San Mateo County don't become another statistic on the 11 p.m. news, as some cities in Solano County already have. This 5-Year Financial Plan that we are just getting into now has been a matter of practice for the other cities in our County for years and years. I ask, "Why didn't we have a 5-year plan already in place a long time ago?" Could it be that we might have wound up in a better place financially today if we had had such a plan as the one that we have just developed now? But, whatever the answer to that question is, the reality remains that we are in a very, very serious spot with an expected $14 million shortfall over the next five years. In order to survive this, we need to pass these three taxes, in addition to asking all employee labor groups, in their appropriate negotiations, to make adjustments which will lower anticipated salary and benefits costs over the next five years. These adjustments may include a freeze on wages and a freeze in the City's contribution rate to retirement benefits. It is estimated that these two alone will save about $8.5 million over the five-year span. Between the taxes and the labor negotiations, we shall be able to gain $14 million and put our city on a sustainable financial path. If we fail to pass any of these taxes or fail to negotiate the required $8.5 million from the labor groups, we shall have to do mandated percent reductions in departments. If the first two options do not achieve the needed reduction, then the option of last resort takes place, which targets specific city jobs to be eliminated by the City Manager. The actual positions from the list to be eliminated will be developed in response to the evolving budget situation. So, yes I shall actively campaign for these taxes and negotiations, for they are the lesser of two evils and most importantly because our financial life and city's future depends upon it.

6. How would you solve the city's longtime budget structural deficit? The best immediate way to solve the structural deficit is to strictly adhere to the recommendations made in the City's newly developed 5-Year Financial Plan. However, for the long run we also need to immediately start planting the seeds of new economic growth, keeping in mind that seeds do take several seasons to come to fruition. This new chapter in Pacifica's economic development can take place in a variety of ways:
Support the development of current local businesses, improving aging business districts and bringing new businesses to Pacifica.
Streamline the permit process for the opening of a new business or event. Review and develop plans to improve customer service in departments interfacing with current and potential Pacifica businesses. (This can be done by researching other citys' processes to identify best practices that might be used in Pacifica; work with the City Manager to consider the assignment of a liaison to assist applicants with the permit process; and, explore the potential for developing an on-line report that lists desired businesses, available commercial space, as well as key land sites potentially available and appropriately zoned for development/investment.) Enhance Pacifica's existing shopping centers and hotels by collaborating with owners/operators of existing shopping centers to assess shopping centers' needs for enhancing sales tax revenues. Work collaboratively with the Chamber of Commerce by devising a formal "Shop Pacifica" campaign, including discount coupon book (or similar). Work collaboratively with owners and operators of existing hotels-motels and the Chamber to devise a plan to increase room occupancy. Pre-entitle Strategic Land Sites for Future Economic Drivers. Implement a plan for the marketing of Pacifica to attract business growth by strengthening connections to visitor-serving agencies in San Mateo County and the SF Bay Area. Do a public relations campaign to promote businesses, events, Pacifica agencies and Pacifica destinations. 

Posted by Kathy Meeh

 

City Council Candidates - Meet Sue Digre


Text and picture from online  Pacifica Tribune Questions (Part 2), 10/6/10.

The Pacifica Tribune sent questionnaires to all nine City Council candidates. Eight of the nine responded to the following six questions. Their responses are published in their entirety. This is the second of two parts with responses from Susan Vellone, Heather Tanner, Sue Digre and Barbara Arietta. The responses from Tom Clifford, William "Leo" Leon, Len W. Stone and Jim Vreeland appeared online (9/30/10).  

1.  What is your background, training and experience that qualifies you to manage the affairs of a city of 40,000 people. Please include your occupation and principle sources of income.  College of Notre Dame de Namur, Belmont. Major: B.A. Biology. Minor: Philosophy. California State Life Teaching Credential. Taught Full Time Grades 2,3,6. Part time: Grade 5 Science and Gr 9 Environmental Science. Adult Ed. Parenting of Special Needs Children. Present Employment: Director of Parca Family Support Services and Advocacy Dept. Providing practical and moral support in the areas of health,education,employment, recreation, transportation, housing, aging. Providing Family Support Speakers and Activities.  Source of Income: Parca Employment and Husband's Employment. Experiences: Teaching experience and present advocacy employment both are very helpful in enabling me to meet the challenges of City Council duties. I need to know the same resources and skills to do well in my present employment advocating for better public transportation and housing, for example. I am also an experienced City Councilmember and Mayor two times.

2.  What is your position on the future use of the quarry, including the possibility of residential units.  The Quarry is private property, and needs to be respected as such. It could be an ideal site for mixed use, including various types of housing and night-life of reasonable proportions. The public has the right to vote on any housing component, and that must also be respected. The Quarry is now under the jurisdiction of a trust due to a recent default on the part of the owner. This Investment Company indicates that it is studying the issues very carefully to respect the site and the Pacifica Community.

3. For more than 20 years, Pacifica has debated a Highway 1 congestion solution. Where do you stand on the proposed expansion plan Caltrans and the Transportation Authority has presented?  What Pacifica does regarding Highway 1 can make the difference between a Pacifica as an appealing destination or a Pacifica that is a mere bedroom community on a breezeway between San Francisco and Half Moon Bay. Pacifica has nine exits along accessible stretches of gorgeous Pacific Ocean, complimented by rolling open hills and quaint shopping and living areas. These aspects of Pacifica need to be marketed and enhance not marred by a "Highway 101 West." Congestion and safety are very important issues and do need to be addressed.  At the Scoping Meeting, plans provided to the community were solely the widening of the highway. The Pacificans attending that very well attended session responded with irritation. The widening plan is extremely expensive and has the risk of destroying a local economy. There are other strategies that deserve deeper consideration and they appear to be much cheaper and more practical. One is to deal with school traffic in a better manner.
4. What is your position on reuse of the old wastewater treatment plant and/or developing West Sharp Park as a potential downtown area?  The Old Wastewater Treatment Plant has great potential as it is a large area and is across the street from the majestic Pacific Ocean and it is owned by the City. A past Council did allow a well known Hotel Conference Center Developer to have exclusive rights to build. This never happened, in spite of the City providing requested extensions. We do not have the right to know why a developer decides not to follow through. During those Brownfield meetings, Pacificans urged the City Council at the time to encourage and cooperate as much as possible with advocates for a "Pacifica Ocean Discovery Center." The plans were well thought out and were of reasonable scale. But the Council, at the time, chose to give the Swenson Hotel Company the right to go forward with their plans as mentioned above. Then came a plan for Special Type of Time Shares as presented to the neighborhood community by the Marchetti Group. I attended the meetings and witnessed neighborhood residents saying to the developer: "I came in here ready to tell you to pack up and go home, but I feel more positive about the plan." But that did not come to pass either. Presently the City has a Consultant Group specializing on highest and best uses for this type of property to analyze data. A report on the findings will be presented to us soon. It seems obvious to me, that this site has unique value and potential. The economy and the "trends" in the marketplace do have a role in whether or not a site is desirable to developers and any given time. I read developer and real estate trade manuals to get an idea of what is the current mind set among builders and developers.  I also realize that because it is public property we should look for types of developments that will provide our City with continuing revenue rather than a "one shot" deal. I am optimistic that research being done now will help guide us to find just such a situation. During the meetings with the financial experts on the Brownfield's study team, when asked the viability of an Ocean Discovery Center, they responded that it had the potential to bring in revenue during bad times as well as during good times. Yes, I was one of those visionary advocates and still want those plans given serious consideration even now. Some of the merchants on nearby Palmetto, who know of the PODC plan, do see it as a means to enhance foot traffic and destination appeal in whatever type of economic scenario we have to face. You can find the Pacifica Ocean Discovery Center plans online.
5. What are your thoughts regarding the council's proposed $6 million in new taxes for 2011-12, including the proposed increase in TOT hotel tax that will appear on November's ballot. Will you actively campaign for or against these tax proposals and why?  City Council created a wellmixed representation of residents to study city finances. They met on a regular basis with our City Manager and two council persons. They scrutinized documents and practices and questioned department heads in public meetings. They determined that Pacifica does run a "tight ship." We have been cautious and diligent in budget matters. They took on the task to determine what strategies could be used to help during these severely challenging budget times. They devised together with staff expertise, a five-year plan, and plan B and plan C, if we had to get to that more horrible budget cuts.
6. How would you solve the city's longtime budget structural deficit?  If we follow the plan meticulously we will come out even in five years and can start to inch upward in revenue after that. If we can not be enabled by each step we will end up with the worst demands. We do not want to cut employees. We are a thinly staffed city already. The TOT, Transit Occupation Tax, is a tax on those who visit our hotels. It is not on the residents for retail, for example. We are asking that it be raised from 10 percent to 12 percent, which is even with Half Moon Bay and other cities near us and below the TOT in San Francisco. It is a small enhancement as stated. There are steps, multiple steps that if all are taken will get us to a stable place, and not in a hurry, unfortunately. The world, the nation, the state, the cities are all in economic crisis mode. Infrastructure is old and decaying. Maintenance costs are essential or we risk health and safety disasters in addition to the woes we have now. What type of services, or not, are we willing to accept?  We have finished the first decade of a new century. Things are going to be different by necessity. Working together, and clinging to optimism and common sense, we will weather the crisis and emerge with more optimistic possibilities for this next decade and beyond. I will actively encourage the community to do their own research and self-reflection and decide on a common-sense approach. It is no time to become dramatically distraught and petrified. As mentioned, the five-year plan spells it out well and step by step. If there are other common sense strategies that can be used, we will not be closed minded. Time is not static, every day we face the possibility of new nuances that can make things better or worse. We have to be strong, calm and rational.

6. Continued.  I ran and run with optimism and belief in what can allow Pacifica to emerge a more sustainable economy. I have been steady in that resolve and mission. We should be enthusiastic believers in ourselves. We are now beginning to understand how important marketing is.There has been progress in just about every area of our community. I have been a constant supporter of every aspect of our community. I believe and still believe that "Our environment is our economy" means that all of our attributes functioning in concert and marketed well does and will create revenue. We are finally getting to the point where our history and our natural environment, together with our arts, culture and sports, can be a driving part of a progressive economy. Wise business people do their homework well. They do not take risks in a dying community. More and more small businesses are starting in Pacifica. Walgreens has opened a store, the Fresh Easy Market is ready for occupancy. Longtime businesses are renovating. People have steadily improved their properties. Our public Beach Boulevard site and other buildable areas in Pacifica will be noticed by developers more and more as we ourselves remain interesting and active creating a vibrant and enticing community. We are indeed a unique coastal community. After many hurdles and consistent advocacy I was very instrumental in:
acquiring the successful Gold Shuttle (with the superb help of youth group TRUST) which created and carried out a thorough survey, Pacifica's Gold Shuttle was so successful SamTrans asked to take over the services. Regrettably, in these economic hard times, SamTrans cancelled it. We will create a way to get shuttle service again for essential "foot traffic" for our commercial areas. achieving a lease agreement that enabled the Little Brown Church to spearhead the emergence of history as an economic asset. This is a significant step forward. becoming members of the San Mateo County/Silicon Valley Visitors Bureau and all the National and International Publicity it can provide. achieving better rapport and practical support with and for small businesses in the various economic areas around town. Entrepreneurship is the backbone of America. improving appreciation and support for our Pier and our Palmetto Avenue, another progressive move forward. improving our understanding that we are an asset and must market ourselves so much better. reaching out to small businesses who want an incubator business development center. reaching out to developers who respect history and environment. NEXT: Continuation to the above and many more ideas. Among other things, ongoing brainstorming discussions about the following: business incubator, small business development centers. There is an interest right now and a search for a site. niche "outlet shops" incorporated into existing shopping center.Pacifica is a coastal asset to our county and state. We are a vibrant community. We will do more than survive, we will thrive. Thank you for letting me work together with you as a member of your City Council.


Posted by Kathy Meeh