After a long series of changes and setbacks, ground finally has been broken on a high-end outlet mall in the East Bay suburbs. 

With retailers such as Saks Fifth Avenue OFF 5th and Neiman Marcus Last Call, the 543,000-square-foot center at Interstate 580 and El Charro Road will be a regional destination drawing shoppers from as far east as Stockton and as far west as San Francisco, developers and city leaders say.

"(The Bay Area) is a sophisticated retail market. People understand brands," said Robert Brvenik, a principal at Paragon Outlet Partners. "This will be a tourist magnet for easily 50 miles around."

A community gathering is planned at 10 a.m. Friday, at the El Charro exit on I-580 to celebrate the project, which has been under construction since July. Parking will be available at 3505 Paragon Outlets Parkway.

Numerous designer discount stores have signed leases, among them Banana Republic Factory, Barney's New York Outlet, Cole Haan Company Store, J. Crew, Michael Kors, Nike Factory Store and Tommy Hilfiger, according to a Paragon news release.

About 64 percent of the space, which is expected to feature more than 120 stores, has been leased, Brvenik said, adding that the goal is to open the mall in time for the 2012 holiday shopping season.

Livermore leaders are salivating over the $2 million in annual sales tax revenue they say the mall will bring to the city. About 2,000 jobs -- temporary construction and permanent retail positions -- will be generated.

The economic boost is "extraordinary in this day-and-age," said city engineer Cheri Sheets.

The area will benefit from flood-control improvements, and roadway and other infrastructure projects related to the project, Sheets said.

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Posted by Steve Sinai