Sight and insight by light bulb

Sight. Recognize this retro light bulb design? Its the modern green LED light bulb from "frog design" aka: "frogware": no mercury, better efficiency and light, lasts 30 years. Article from Clean Techies http://blog.cleantechies.com/2008/10/25/frog-design-led-light-bulb-lifetime-30-years/ . "frog design" is a forward thinking design and world humanistic improvement company http://www.frogdesign.com/about.

Insight. The light bulb is also a familiar symbol which seemingly prompts us on a transitory basis to think, to be more aware, more efficient, to reason, influences attitudes and creative solutions. A scientific research study from Tufts University (5/4/10) suggests the light bulb symbol itself is influential, rather than variations on the light it produces. http://www.livescience.com/culture/light-bulbs-insights-100504.html.

Symbol association which evokes mental/chemical/emotional response is referred to in psychology as the "priming effect". Quick definition http://campus.houghton.edu/orgs/psychology/lrn11/sld015.htm . Symbols have the potential for both positive and negative affectation. Insight is one, others include persuasion, manipulation, and propaganda. Here's how that works in advertising, food/eating behavior study. http://www.yale.edu/acmelab/articles/Harris_Bargh_Brownell_Health_Psych.pdf

Why this article? I was looking for a picture of a light bulb on google, and today (5/6/10) came across this Life Science syndicated article in Tehran Times, Iran's leading international daily newspaper, small connected world. http://www.tehrantimes.com/index_View.asp?code=218967

Posted by Kathy Meeh