Public survey results may mean many things, San Carlos, CA

San Mateo Daily Journal/Staff/3/27/16, "Survey: San Carlos residents feeling 'satisfied'."

"The latest 'satisfaction survey' of San Carlos residents show that 96 percent of residents feel the quality of life in the city is good or excellent and that 83 percent feel satisfied with the job the city is doing.  .... When it comes to quality of life, 47 percent reported it excellent while 49 percent reported it good. Just 4 percent indicated the quality of life was fair and less than 1 percent said it was poor or very poor.

Happy report to City of
San Carlos: 83% of residence are
satisfied with city performance.

96% of residents think this rabbit trick is
"good or excellent"; but 49% of those think
the rabbit trick is only good, not excellent.

....  Respondents were less satisfied with the city’s efforts to manage traffic congestion on city streets, 57 percent; provide public parking, 64 percent; and maintain local streets, 72 percent, according to the survey.  .... When it comes to traffic, just over half, 54 percent, of residents rated traffic circulation overall in the city as excellent or good, with 40 percent providing similar ratings for traffic circulation on major streets.

Related to growth, about half, 49 percent, of residents surveyed felt that the pace of development in San Carlos has proceeded at about the right pace in the past three years. ....  Respondents were divided on their opinion of mixed-use development, with 57 percent saying there is about the right amount or having no opinion, 21 percent indicating there is too little and 22 percent saying there is too much, according to the survey."  Read article.

Reference, the research company.  True North Research, aka: True North Insights (Research Marketing, Consulting, Coaching).  From Truth North Research. "True North is a full-service survey research firm dedicated to providing public and private entities with a clear understanding of the opinions, perceptions, priorities, and behaviors of their residents, voters, customers, employees, and stakeholders." ...  Then again, Yelp/True North Research/Marketing, 1 star, 1 review.  James M., San Diego. "Waste of money. ... The reports I read are long, have lots of numbers and words, but are mostly just fluff. .... What a wasted opportunity to learn some real insights. ... " 

Reference, population sampling on line and by telephone.  Suburban Stats, San Carlos, California Population 2016, 2015: 28,406.  The survey included 700 participants, thus the sampling included 2.46% residents.  Related, the city. City of San Carlos.  Facebook.  Wikipedia.  City-Data.com.    Note graphic and photograph. Hat from Ann Roth, romance author, "Pocket full of ... Magic, 9/8/14.  Rabbit by GK Hart/Vikki Hart/Getty images from The Guardian, UK/Elisabeth Mahoney, 7/30/10, "Radio review: Magic people and places." 

Posted by Kathy Meeh