Meeting minutes in their entirety through permission of Pacifica Democrats Board
PACIFICA DEMOCRATS MEETING
January 15, 2011
Barbara Arietta, President; Jack Waldbewober, Vice President; Suzan Getchell-Wallace, Treasurer; Mari Brumm-Merrill, Secretary
Representatives in Attendance
Assemblyman Jerry Hill & District Manager, Marc Hershman; Supervisor Don Horsley & Chief of Staff, Chris Hunter; Board of Supervisors President Carole Groom; Pacifica City Council Sue Digre & Len Stone; Chamber C.E.O. Courtney Conlon; Candidates for 1st District Supervisor-Burlingame Mayor Terry Nagel, Millbrae Council woman Gina Papan, and S.M. Union H.S. Trustee David Pine; Pacifica School Board members, President Eileen Manning-Villar & Mike O’Neil; and JUHSD Trustee Laurie Frater.
Mayor Nihart provided a comprehensive & motivational talk to an audience of over 70 on ‘Where we are at”. There were 3 main topics addressed followed by a positive flow of dialog and questions from the participants of which she candidly answered.
1. People are Pacifica’s most valuable resource and major contributors to the well being of the city. She cited a small faction among a large base as examples.
a. $300,000 raised by the Historical Society for the renovation of the L.B.C.
b. $250,000 garnered for teachers & curriculum by the Pacifica Education Foundation, with $150,000 as the next goal.
c. The Rotary Club projects, which include the painting of the Library, the Rotary Plaza located at the Pacifica Center for the Arts, and the recent check presented to the city for Police Dog Training.
d. The newly energized Chamber who provided funds for the fire rescue vehicle & amenities for the Palmetto Business District.
e. The Fog Fest volunteers who bring revenue, visitors, and exposure to the city.
f. The many citizens who serve on task forces and Committees.
These are just a few examples of the groups who offset costs for the city by providing support, funds, responsible stewardship, and public relations through their endeavors.
2. Economic Development
2. Economic Development
a. Survey completed to address streamlining and the user- friendly aspect of the permit process.
b. Hiring of a new Planning Director who has tremendous background to address the issues facing the city.
c. Focus on the revitalization of the business districts.
d. The formation of the non-profit Palmetto Business Association and acquisition of a stimulus grant for utility under-grounding along with the city’s purchase of lighting.
e. The development of a Marketing and Branding strategy to ‘sell’ the virtues of Pacifica.
f. The combined efforts of the City, Chamber, and San Mateo Convention & Visitors Bureau to outreach to visitors and groups for promoting Pacifica as a destination.
g. The future consideration of the formation of a Beautification Task Force for purposes of improving the appearance of Pacifica from the South to North end & to look to groups to take ownership of identified areas of need.
h. Reinstating the ‘Mayors Walks’ to see how the city interfaces with businesses and to find out their perspective on how the city is doing. (Monday, the Mayor, City Manager, and Department Heads will walk the Rockaway Beach Business area).
3. City Finances - Sustainability
a. Facing continued state/city deficits for a minimum of 5 years is projected.
§ Local Government only receives 21% of property taxes and only ONE penny of sales taxes.
b. The State is facing a 25-28 Billion deficit.
c. City’s 5-year plan includes 8 million in employee concessions with 6 million from the public, i.e. Fire Assessment is phase two as phase one, TOT tax, passed:
§ 5 union contracts have made concessions with 4 more units to go.
§ Reserve is close to zero and bankruptcy is not an option. For example, Vallejo spent 9.5 million in legal fees for bankruptcy.
§ Public will need to decide what services are important and what they are willing to pay for as Draconian cuts are the downside of the equation.
§ The City has already consolidated Fire Services (North County Fire) and is in the process of working on the sharing of police dispatch services with other cities. All areas are being explored as to how we do services.
§ The debt for the Waste Water Treatment plant is paid down to the original cost of the loan. Considering the cost in present time for this type of plant, this is positive news.
Channel 26 was present to film the Mayors address to the club. Check the local paper and/or contact PCT for dates and time.
Pacifica Historical Society (pacificahistory.org): Jan. 22 @ 9 a.m., volunteer work party for L.B.C.- Contact Shirlee at 355-6625; Feb. 26 is ‘Prom Night’ at Winters Tavern, benefits going to L.B.C.; March is the Giant Rummage Sale with items needed; Castle Tours resume in August.
Chamber of Commerce: Jan. 27 is the Awards dinner, 6 P.M. at Nicks Restaurant; Resource Directory will be out soon & they are looking (ASAP) for photos that capture the essence of Pacifica, contact Courtney Conlon @ 355-4122.
Beach Coalition: March 4 is a fundraiser movie “100 Foot Wednesday” (Mavericks); April 16 is the Earth Day Clean-up.
Rotary Club: March 6 is the annual Bowlathon at Seabowl to fundraise for projects-local groups are encouraged to put a team of 4 together to compete and play.
- General Plan Meeting on Land Use Alternatives -Jan. 29 @ 10 a.m./IBL middle School.
-Annual Report on public education -Feb. 7 @ 7 p.m./Vallemar school.
-Fresh and Easy is coming soon and will be employing 20-25 people at each of their bay area markets, information can be found at freshandeasy.com.
-The San Mateo Transportation Authority Board, C.A.C. (SMCTA/CAC ) recently elected Barbara Arietta (Pacifica) as Chair and April Vargas (Montara) as Vice-Chair of the TA’s Executive Board Citizen Advisory Committee. This is the first time in the history of the SMCTA/CAC to have two coastside residents elected to both leadership positions. Arietta is the first coastside resident to hold the position of Chair.
-The San Mateo County Civil Grand Jury Association is currently seeking citizens interested in applying this spring for a place on the S.M.C. Civil Grand Jury’s July 1, 2011-June 30, 2012 term. It is a one-year assignment offering great education and insight into what’s going on in San Mateo County and its individual cities and special districts. If interested, please contact SMCCGJ’s new board President, Barbara Arietta at email@example.com or 415 246-0775.
-The Pacifica Democrats Annual Dues Drive is in progress and thank you to the many people at this meeting who signed up as new members and to those of you who renewed.
Dues may be sent to Pacifica Coastside Democrats/P.O. Box 1343/Pacifica, CA 94044. Please include your Name, Address, City, Phone number, and email.
Member applications are provided at the meetings.
Individual $15 Couple $20 Seniors $10 Heroes $25 & up.
Thank you for supporting the Pacifica Democrats.
February’s Guest Speaker is Assemblyman Jerry Hill
Mari Brumm-Merrill, Secretary, Pacifica Democrats